Customer Service Can Improve Your Business Logistics: Here’s How

Customer service will influence many decisions in logistics and require much analysis for optimum performance. When backlogs in the order cycle occur, it is required to distinguish orders from each other. An individual customer may vary greatly from the company standard, depending on the priority rules, or lack of them, that have been established for processing incoming orders.

• LiveAgent brings new features and improvements to enhance user experience.
• Last-mile delivery involves transporting goods from a distribution hub to the end recipient’s doorstep.
• Therefore, the best method of understanding customer’s behavior and demands is by researching and leveraging big data.
• Lately, customer support videos have been a game-changer when it comes to providing clients with as much information and options as possible in no time.

Or better yet, if she had SMS customer support, she could send you a text regarding the update, similar to the example below. Business logistics refers to the acquisition, storage, and distribution of company resources. Organizations that manufacture and/or transport goods will typically have a logistics department that manages incoming and outgoing products. It is a critical component of managing supply chain relationships and will give your brand the best chance of consistent delivery success. The importance of customer service in logistics should not be understated. And with this increased visibility, they will be able to provide better customer service and make more impactful suggestions for your operation.

Use different communication channels

It enables a seamless flow of information, ensuring customers receive accurate and updated details regardless of their chosen channel. Remember, a robust omnichannel strategy may help you retain over 89% of your customers. Omnichannel support integrates various communication modes to let clients choose what best suits their preferences and needs. For instance, a shopper might want to track a shipment via a mobile app but seek assistance through live chat for urgent inquiries.

You want to communicate with your customers as quickly as possible while ensuring that you’re as thorough as possible. Want to learn more about how Front can unlock an effective customer communication strategy? Jesse Genet, CEO and Co-founder of Lumi, said this is key because teams need to be able to smoothly work together to solve problems before they reach your customers. That is why it is important to increase information visibility to ensure transparency for both the clients and the logistics. To earn customer loyalty, it’s first important to know what customers want. They want to be treated with respect and feel like they are being listened to.

What is the Role of Customer Service in Logistics?

Customer service enhances logistics by making the process more transparent and adding further value to the customer experience. These services provide customers with a clear explanation for when they’ll receive a product and why an order might be delayed. This reduces friction within the buyer’s journey, especially when customers experience unexpected roadblocks. In the logistics industry, the level of customer service a transportation firm provides is a predictive measure of their ability to improve your performance while helping to solve common issues.

These allow customers to get answers to common queries without an employee’s involvement and act as a kind of task outsourcing for your customer service team. While you’ll be accustomed to speaking to customers via phone or email, there are plenty of other ways for people to communicate nowadays. A good logistics company will at least consider these when looking to bolster its customer service offerings. If a customer is happy with the service you provide (before, during, and after delivery), it’s likely that they’ll spend more money with you going forward. This means that there’s both a reduction in operating costs and an increase in customer spending.

Customer Service Can Improve Your Business Logistics: Here’s How

Pairing good business operations with good customer service is a surefire way to keep customers happy and give your business a significant edge over your competitors. This typically happens because (in many cases) retaining a customer is cheaper than attracting a new one. Conversely, a minor boost in customer retention can lead to a significant increase in profits.

This is difficult when you consider that companies within the supply chain serve a dual role. They function as customers of the preceding entity within the supply chain then in turn serve as suppliers for the next link in the supply chain. This has resulted in companies planning strategically with the end-user in mind. “It is the end customer who decides whether the creation and functioning of the entire supply chain are justified” (Długosz, 2010).

Improving customer service in e-commerce logistics

Along with merely notifying you of the problem, your provider should also offer solutions that can help mitigate the risk of late delivery. Your provider should work to recover a failed shipment or find temporary warehousing solutions until it can be delivered. Finding a tangible definition of customer service in logistics can be elusive. To illustrate customer service logistics the importance of customer service in logistics, let’s define what you should look for in a partner and why it matters. But, in today’s competitive landscape, the importance of customer service in logistics should not be undervalued. Discover why customer service and marketing need to be in sync in order to drive sales and long-term business growth.